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Location as a Service (LaaS)
Mind Commerce LLC, Nov 2010, Pages: 19
Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.
Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?
What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?
Methodology:
This report elucidates these challenges and considerations in two parts:
Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.
Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.
Results:
Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.
Audience:
- Wireless service providers: Mobile network operators - wireless carriers
- Wireless vendors: Application developers, infrastructure suppliers, middleware providers, etc.
- Location-based Service (LBS) application ecosystem: Anyone interested in location aggregation
- Investors, analysts, and consultants: Any interested in learning more about the LBS application space
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