|
|
 |
|
Viewing report
|
|
|
|
Mobile Applications Futures 2010-2015
Portio Research, Oct 2010, Pages: 121
The highly-competitive mobile applications market is gaining momentum worldwide, and the increasing potential in the apps market has encouraged new and established players – including smartphone vendors, MNOs and OS vendors – to invest their resources in innovating applications and relevant content for users.
These players are developing their own app stores or are partnering with third-party store owners to offer new applications and services, which in turn help them to differentiate their offerings, increase customer loyalty and generate new revenue streams.
Used by both the consumer and enterprise segments, and seeing impressive uptake in both developed and emerging markets, mobile applications are changing the nature of the mobile industry.
In the following twelve fact-filled chapters, this new study covers the evolution, current state and future potential of mobile applications at worldwide and regional levels:
- Introduction
- Worldwide Mobile Market
- Mobile Applications Market
- Market Size
- Regional Trends
- Value Chain
- Business Models
- Case Studies – Application Stores
- Case Studies – Popular Applications
- Future Outlook
- Conclusion
- Appendices
Smartphones allow users to download, install and run advanced applications, and one factor to propel the growth of mobile applications has obviously been the soaring worldwide smartphone user base, that is drawing ever more subscribers to sample and adopt mobile apps.
Furthermore, the success of Apple's App Store has inevitably led to others in the mobile space following suit and introducing their own application storefronts. Today, there is a rapidly increasing number of app stores in the market, with no signs of the trend slowing. Smartphone and platform vendors, MNOs, and third-party players and independent retailers are also entering the mobile applications market. – demonstrating that mobile apps present great opportunities for all.
The mobile applications ecosystem encompasses platform developers, application developers, aggregators, mobile operators, handset and operating system (OS) vendors, and application store owners; and the apps market is witnessing both consolidation and the formation of consortiums to better challenge Apple's app supremacy.
Mobile applications – software programs that run on handheld devices such as smartphones – have huge potential, with mobile applications already having captured users' attention and imagination.
With stakeholders making huge investments to improve the quality and utility of mobile apps, the worldwide mobile applications user base is expected to grow at a CAGR of 37 percent between 2009 and 2015 to reach nearly 256 million by end-2015. Between 2009-2015, mobile application downloads are expected to increase at a CAGR of 53.2 percent, while global revenue from mobile applications (including in-app payments) will grow from USD 6.6 billion in 2010 to over USD 23 billion by end-2015.
Further reasons to buy this research:
- Identify opportunities in the exciting mobile applications space
- Compare app stores by total apps available; percentage of game and non-game apps; percentage of free and paid apps; average selling price of paid apps
- Understand the drivers and inhibitors to the uptake of mobile apps
- Read supporting case studies and profiles of successful apps and app stores
- Learn how Apple has engineered the success of its App Store
- Discover more about in-app payments
- Features a full updated glossary of terms; and methodology for our apps forecasts
- Find how app stakeholders can successfully meet the growing demand in emerging markets
- Covers Apple App Store, BlackBerry App World, China Mobile's Mobile Market, Facebook, Google Android Market, Nokia Ovi Store, Pandora, Symbian Horizon, Vodafone 360, Windows Marketplace and much more
Customers who bought this item also bought
Smartphone Futures 2011-2015
Smartphone Apps - Global Strategic Business Report
Smartphone Futures 2009-2014
Smartphone App Market Monitor Vol.2 (Including Special Interest Chapter on Tablets Market)
The Apps Statbook 2011
The Mobile Application Market
There’s an App for That: Smartphone Application Market Overcrowded but Downloads Continue to Rise
Global Smartphone Application Report 2010 (Update: 1st Half Year 2010)
World Mobile Applications Market - Advanced technologies, Global Forecast (2010 - 2015)
Disruptive Mobile Applications and Services 2011-2015
|
|
|
|
