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Australia Telecommunications Report Q4 2010
Business Monitor International, Oct 2010, Pages: 104
Australia Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Australia's telecommunications industry.
BMI’s Q4 2010 update on the Australian Telecommunications Market incorporates new data from all three of the country’s mobile network operators for H110. Based on this new data, have revised five-year mobile and broadband subscriber forecasts and five-year forecasts for mobile average revenue per user (ARPU).
By the end of June 2010, Australia had just over 26.68mn mobile subscribers. This reflects growth of 4.5% in the first six months of the year. Despite having a high mobile market penetration rate, subscriber growth remains relatively robust. However, latest operator data suggests that both Telstra and Optus experienced weaker prepaid customer growth in H110. As a result, BMI now forecasts growth of 9.5% for 2010 as a whole. This will provide for just over 27.9mn subscribers at the end of the year.
A major theme within Australia’s mobile market is the continued development of mobile network infrastructures, enabling them to support greater data transmission speeds. In August, Telstra announced that it planned to start offering peak theoretical download speeds of up to 42Mbps on its ‘NextG’ wireless network. The peak download speed increase was made possible by a software upgrade to Telstra's 3.5G network in February. In addition to upgrading its 3G network to enable higher data transmission speeds, Telstra has begun laying the foundations for ‘fourth generation’ (4G) wireless services based on Long Term Evolution (LTE) technology. In July 2010, the company announced that it had successfully demonstrated LTE technology using the 1800MHz spectrum band.
BMI’s new broadband subscriber forecast for Australia has been updated to predict stronger growth from 2010 onwards. New growth expectations are based on the rapid expansion which is taking place in the mobile broadband sector. At the end of June 2010, Australia’s three mobile operators reported a combined total of almost 5mn mobile broadband subscribers. This was up by 42% - from 3.5mn subscribers at the start of the year - and was equivalent to approximately 52% of all broadband connections in the country. Going forward, BMI’s new forecast for Australia’s broadband market envisages annual average growth of 17.3% over the next five years.
Recent developments in Australia’s broadband sector include the news that French-US vendor Alcatel-Lucent had been named as the winner of a contract to supply fibre-optic equipment for the Australian National Broadband Network (NBN). In July 2010, Australian Prime Minister Julia Gillard announced that the NBN project would reach 93% of the country’s population, up from the previous 90% target. This quarter sees the introduction of new terminology to describe the different categories surveyed within BMI’s Telecoms Business Environment Ratings. BMI undertook this change in order to standardise the Business Environment Ratings across different industry sectors. Australia continues to sit in fourth position in table, behind Japan, Singapore and South Korea but ahead of Hong Kong.
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