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Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability
iCD Research, Nov 2010, Pages: 180
Scope
The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Opinions and forward looking statements on sustainability management of over 113 industry executives are captured in our in-depth survey, of which 60% represent Directors, C-levels & Departmental Heads
- Analysis of buyer spend on sustainability, sustainable procurement practices and post recession industry developments
- Key topics include suppliers’ annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability
- In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy
Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers
- Identify the specific green marketing channels your competitors are using to win business
- Better promote your business by aligning your capabilities and business practices with your customers’ changing sustainability needs
- Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues
- Understand post recession modifications to sustainability initiatives to formulate company policies
Key Highlights
- Cost savings, attracting new customers and positive outcomes for the environment are major drivers influencing sustainability efforts in the packaging industry.
- Post recession some 71% of industry players are looking to increase their sustainability budget over the next 12 months, with only 29% looking to decrease it.
- Some 32% of companies in packaging industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.
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