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Caribbean Tourism Report Q4 2010
Business Monitor International, Oct 2010, Pages: 34
Caribbean Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Caribbean's tourism industry.
2010 Performance Remains Mixed
The Caribbean’s recovery remained slow in the first half of 2010, with some countries still experiencing declining tourist arrivals. Growth in most countries was between 0.5 and 3.0% year-on-year (y-o-y), with some outliers such as Martinique, Puerto Rico and St Lucia, which enjoyed arrivals growth of 9.3%, 10.2% and 14.3% respectively. Other countries also showed improving levels of growth, such as Dominica (7.6%), Anguilla (7.5%) and the Cayman Islands (6.0%).
Less fortunate were countries such as Curacao, Montserrat and Trinidad and Tobago, which experienced annual arrivals declines of 10.8%, 8.4% and 11.4% respectively. However, in general tourist arrivals across the Caribbean are improving, although at a slower rate than in other parts of the world. This has much to do with the Caribbean’s traditional status as a high-end and relatively expensive destination, which may be deterring some visitors. In addition, the US is a major source country for the Caribbean and so the uncertain economic recovery in the US may be weighing on bookings.
Focus On Dominica
Dominica is located in the Lesser Antilles, with its closest neighbours being the French overseas territories of Martinique and Guadaloupe. The country brand itself as the ‘Nature Island’ of the Caribbean, referring to its lush rainforests and considerable natural attractions. Dominica has experienced a relatively swift recovery from the industry downturn of 2008-2009 that affected many Caribbean countries. In 2009, total visitor arrivals fell by 6.8% y-o-y, on par with many other countries in the region, However, Dominica’s performance in 2010 has been more positive, with arrivals growing by 7.6% y-o-y in the first seven months of the year.
New Low-Cost Airline Launched
In mid-2010, Airone Ventures, a new airline, announced that it will begin flights in February 2011. The new airline will be the Caribbean’s first low-cost airline and as such will provide competition for regional carrier Carribbean Airlines. Airone will be based in Barbados and will operate flights between the US, Bridgetown, Barbados and Fort Lauderdale. The airline plans to have two Boeing 737-300 aircraft, increasing this to five within two years. Airone had previously tried to base itself in Jamaica, but its application was eventually denied. The airline’s launch will be an important development for the Caribbean airline sector, providing cheaper intra-regional travel for Caribbean nationals as well as tourists.
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