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Green Buildings in Europe - Investment Opportunities

Frost & Sullivan, Oct 2010, Pages: 40


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Frost & Sullivan's Environmental & Building Technologies Financial Benchmarking and Analysis (FBA) service presents the investment opportunities in green buildings in Europe, highlighting major market and financial trends. The markets that are expected to be influenced by the green buildings market are building controls & HVAC (industrial, commercial and residential), building automation products, energy efficient lighting and smart meters. The study also includes analyses of drivers, restraints and challenges for growth, pricing, and legislation. A detailed profiling of companies, along with the relevant markets they manufacture products for, is also included in this study

This research service titled Green Buildings in Europe - Investment Opportunities provides insights into various opportunities for investment in them. In this research, Frost & Sullivan's expert analysts thoroughly examine the following sub-segments: residential, industrial, and commercial and other public sector buildings.

Market Overview

Legislations Stoke Investments in the Green Buildings Segment in Europe

With the issue of global climate change garnering significant attention over the last decade, the concept of green buildings has picked up strong traction. Energy efficiency is at the crux of policy making in the European Union. To reinforce their commitment to energy conservation and emission reduction, EU member countries formally launched the European Performance of Buildings Directive (EPBD). This directive has set stringent objectives and strives to achieve near-zero energy utilization in buildings by 2021. “As a result of global warming, there has been a huge influx of investments into the renewable energy sector,” notes the analyst of this research service. “Financial assistance from the governments in the region has been provided to support renovations and new buildings.” Opportunities abound in the green buildings segment, which is now the fastest growing in the building and construction industry.

The move toward greener, sustainable buildings will trigger a demand upswing for energy-efficient lighting, building-integrated photovoltaics (BIPV), and building controls, where heating, ventilating, and air conditioning (HVAC) form the major portion. Energy efficiency has immense cost-saving potential, and the general public and companies are focusing more attention on the concept. Politicians across the world are striving to address the challenge of climate change and seeking dedicated policies and legislation to support the construction of green buildings.

High initial installation costs, lack of standardization or uniformity of reforms, and the slow movement toward renewable energy sources in general are the major restraints for this market. Moreover, installation costs of retrofits for conversion of existing buildings to green ones are high. “The absence of a proper definition for the concept of green building itself has prevented the standardization of practices,” says the analyst. “Standardization is a major need and this can be achieved through continuous sharing of best practices around the world.” This is expected to provide traditional building owners and constructors of new buildings an opportunity to emulate the ones that have achieved high standards in the green buildings concept. Expanding the use of renewable energy sources and using them more efficiently are vital for economic and ecological well being, and any best practices in these areas must be given greater publicity.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Residential buildings

- Industrial buildings

- Commercial and other public sector buildings


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