China Telecommunications Report Q4 2010
Business Monitor International, August 2010, Pages: 75
The China Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on China's telecommunications industry.
In this latest China Telecommunications Report, we have updated forecasts for the fixed-line, internet and mobile sectors, following the publication of data for June 2010. Furthermore, we have also provided the latest data for regional mobile and fixed-line markets, and on a provincial level, as published by the Ministry of Industry and Information (MIIT) for June 2010.
There were a total of 785.524mn mobile subscribers as of June 2010, according to figures provided by the country’s three telecoms operators, China Mobile, China Telecom and China Unicom. Although MIIT provided a higher figure of 805.35mn subscribers, we believe that this relates to a difference in definitions and potential includes some minor operators. That said, mobile subscriber growth continued to be robust, and during the first half of 2010, there were 59.5mn net additions, which was higher than the 54.2mn net additions reported by the operators in the first half of the previous year.
Such robust growth, despite penetration rates in excess of 60%, relates to strong investment in network upgrades and expansions by operators. With urban markets reporting mature mobile markets, operators are entering the next phase of growth, largely found in rural areas. To this effect, it was announced in May 2010, that Nokia was launching its Ovi Life Tools, which BMI believes operators will tap into to generate growth in rural subscriber numbers. Designed for emerging markets, Ovi Life Tools offers a wide range of information services aimed at improving access to basic communications, information and personal improvement services.
On the other hand, operators are keen to boost 3G subscriber figures. China Telecom announced that it had begun selling a locally produced tablet computer, the LifePad, in an attempt to stimulate extra demand for its 3G mobile services. The device, which includes a number of pre-installed applications such as email, ebook reader, stock trading and navigation, is similar in functionality to the Apple iPad, which China Telecom is also considering as an incentive for prospective 3G customers. However, operators are realising that such devices can only help grow 3G subscriber bases if they are affordable. China Unicom announced, in May 2010, that it had decided to increase subsidies for Apple's iPhone in a bid to increase sales. The operator said that it will invest up to CNY5bn (US$735mn) in subsidies in 2010. Demand for the iPhone has been slow in the country, and a reduction in prices will help it attract new 3G subscribers.
While there was no change to China’s position in the overall Business Environment Ratings for Asia Pacific, in ninth place, improvements in its Industry Risk score could see it rise up the table. In a related matter, the Chinese State Council made calls for increased private investment in a number of governmentrun industries, including the telecoms sector. China's government has kept close control of the telecoms industry, often considered quite a sensitive sector for security reasons, but this has also limited potential growth for the country’s telecoms industry.
Executive Summary
SWOT Analysis
China Wireline (Fixed-Line and Broadband) Business Environment SWOT
China Mobile Business Environment SWOT
China Political SWOT
China Economic SWOT
China Business Environment SWOT
Business Environment Ratings
Asia
China
Industry Forecast Scenario
Mobile
Table: China Telecoms Sector – Mobiles – Historical Data & Forecasts
ARPU
Table: China Telecoms Sector – ARPU – Historical Data & Forecasts (CNY)
Fixed Line
Table: China Telecoms Sector – Fixed Lines – Historical Data & Forecasts
Internet
Table: China Telecoms Sector – Internet – Historical Data & Forecasts
Market Data Analysis
Mobile Market
Table: China Mobile Market, June 2010
Table: China Mobile Net Additions, June 2010
Subscriber Mix
ARPU & MOU
Table: China ARPU Levels, Q109 Vs Q110 Vs 2009
3G
Table: China 3G Mobile Market, March 2010
Mobile Contract Wins
Table: Mobile Contract Wins 2009-2010
Mobile Content
Regional Outlook
Table: Asia Mobile VAS Market By Service, 2009 (US$bn)
Country Outlook
Overview
Table: China Mobile VAS Revenues (CNYbn)
Mobile Broadband
Mobile TV
Value-Added Services Timeline
Table: Selected VAS Services Launched, 2008-2009
Regional Mobile Markets
East China
East China Regional Mobile Markets
Guangdong
Zhejiang
Shanghai
Beijing
West China
West China Regional Mobile Markets – No of Mobile Subscribers (mn)
Sichuan
Chongqing
Central China
Central China Regional Mobile Market – No of Mobile Subscribers (mn)
Hubei
Mobile Operator Data
Table: China Mobile
Table: China Unicom
Handset Market Share
Fixed Line
Table: China Local Access Market, June 2010
Regional Fixed-Line Markets
East China
Table: East China Regional Fixed-Line Markets – No of Fixed-Line Subscribers (mn)
Central China
Table: Central China Regional Fixed-Line Market – No of Fixed-Line Subscribers (mn)
West China
Table: West China Regional Fixed-Line Markets – No of Fixed-Line Subscribers (mn)
Broadband
China Telecom
China Unicom
Broadband Content
China's Internet Application – No. Of Users (H109 Vs FY09)
WiMAX
Regulatory Environment
China: Regulatory Bodies And Their Responsibilities
Industry Developments
Regulatory Developments
Competitive Landscape
Competitor Analysis Tables
Table: Key Players – China Telecoms Market
Table: Selected Operators – Revenue Growth, 2003-2009
Company Monitor
Cisco Systems
Table: Cisco Systems: Overall Financial Performance (US$bn)
Table: Cisco Systems: Major Contracts Awarded In Asia (2010)
Operator Profiles
China Telecom
China Mobile (Hong Kong)
China Unicom
Country Snapshot: China Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Glossary Of Terms
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Risk/Reward Ratings Methodology
Table: Ratings Indicators
Weighting
Table: Weighting Of Indicators
Sources
- China Telecom
- China Mobile (Hong Kong)
- China Unicom
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