|
|
 |
|
Viewing report
|
|
|
|
CTIA 2010 – Las Vegas: Debrief
The Kerton Group, March 2010, Pages: 27
On March 30, 2010, the Telecom Council of Silicon Valley held a debrief meeting regarding the recent CTIA show in Las Vegas. About 69 telecom executive attendees participated in these three debrief session which I moderated for the Council, a portion of whom had attended the show.
My observations from the show, below, are not in the form of a standard, polished research report, but are presented as interesting take-aways with specific relevance to Silicon Valley, and the report is fast-tracked within days of the show’s closing. On top of the observations are brief analysis and implications.
Since launching in 2007, the Council’s debrief meetings were never intended to be one person’s observations. We believe that major trade shows are too big for a single person to successfully capture. We’ve learned that the best way to get the shows’ highlights was to bump into people we know, on-site, and ask them “What have you seen so far?” – it is social networking 1.0 (flesh version), with a recommendation engine. This is something we all do naturally, and it improves our show experience. The Council debrief sessions are built around that natural concept, expanded to include news releases from the show, and the group discussions at the debrief itself.
During the debrief, each attendee is encouraged to share their most important take-aways, and their opinions in the moderated discussion. As a result of this broad net, it is unlikely that some important trend shall elude our group.
The Council does not capture and distribute these proceedings (in audio or video), because they want to ensure frank discussion on site. So, the main value is reserved for those who attend (consider attending live or in our webinar session next time). However, to share some of the value from our debrief discussions, I have included anonymized contributions from the debrief sessions under the heading “Comments From The TCSV Debrief Attendees” at the end of each section.
Indirectly recognizing the value of the Council’s process, Fierce Telecom’s Dan O’Shea said in a Jan09 newsletter (with regards to CES):
“I can't imagine even a couple more days would have allowed me to see everything. If ever there was a show built for social networking dynamics, it is CES. It is certainly massive and tries to be all things to all people, but it was apparent last week that your best bet to navigate the event was to find people with like-minded interests and talk to them about what they had seen and still wanted to see. And it was easier than you would think to identify your own niche community among the throngs. I don't think I have ever been at a trade show before last week where the simple questions 'Have you seen anything interesting?' or 'What's the big news at the show?' didn't come off as polite but empty-headed conversation. At CES, those questions were asked with genuine interest, and in most cases, they were met with genuinely-interested answers.”
Naturally, we disagree with him that this process is exclusively useful at CES, but we agree that networking and crowd sourcing is critical to catching the best of any show. So let’s do it.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Mobile World Congress Tradeshow Trends Debrief
Connect, Communitate and Collaborate: 4G World Debrief
Mobile Betting News
Telecom Application Report
Knowing the Customer Pays
Carrier Mobile Broadband Network Performance: Africa & Middle East
Signals Ahead
Broadband Strategies And Potential: Cisco, Broadcom, And Qualcomm Market Shares and Forecasts, Worldwide, 2010 to 2016
IPTV Global Forecast: 2011 to 2015 Report
Americas Carrier Mobile Broadband Network Performance
|
|
|
|
