After the fear and worry of the recession, how have shopper attitudes changed toward health and wellness, eco-friendly, financial responsibility? Are shopping and browsing passé?
When will the shoppers’ recession end? (Hint: At least 2 years) Which retailer’s shoppers will go back to spending first? Which categories are shoppers spending more on?
Shoppers changed their retail choices during the recession. Whose shoppers went to Dollar and Deep Discount? Where have Target and Walmart’s shoppers gone? Do the Supermarket chains have a stronger shopper base coming out of the recession – and can they keep it? Internet shopping moves into the #3 channel for weekly shopping - Which retailers are getting a share of this Internet spending?
METHODOLOGY Internet survey - Total Sample: 1520 women 18+ - who are the primary shopper for their household Nationally representative sample includes all - income and ethnic groups.
ANALYSIS Each report compares leading retailers in the channel
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