Shoppers are ready to move into Recovery after The Great Recession, but their lifestage and lifestyle will influence their future Shopping Behavior. Find the new whitespaces of opportunity in each lifestyle.
Men: Compared to women. This report examines the attitudes, and behaviors of each lifestage as they begin to emerge on the up side of the Great Recession.
SHOPPER VALUES: - After the fear and worry of the recession, how have shopper attitudes changed toward health and wellness, eco-friendly, financial responsibility? - Are shopping and browsing passé?
SHOPPER SPENDING: - When will the shoppers' recession end? - (Hint: At least 2 years.) - When will they go back to spending? What are their post-recession spending attitudes? - Which categories are shoppers spending more on?
RETAILER CHOICES: - Shoppers changed their retail choices during the recession. - How many shopping trips are they making each week/quarter? Which channels do they shop in? - Internet shopping moves into the #3 ranked channel shopped. Where are the going? Why online? - Where are they buying essentials and discretionary items?
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