Serbia Food and Drink Report Q4 2010
Business Monitor International, August 2010, Pages: 85
Serbia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Serbia's food and drink industry.
While the Serbian economy has emerged from recession, we expect 2010 to remain challenging to the consumer, not least because of the weak dinar and high unemployment rates. Consequently, we continue to regard Serbia as one of the least attractive food and drink markets in emerging Europe in the current year, although we conceded that its potential is more likely to be realised over the longer term. Political uncertainty will also serve to discourage foreign direct investment (FDI) – albeit only to a certain degree – as European companies in particular remain committed to expansion in less developed markets, despite the risks.
Headline Industry Data
- 2010 per capita food consumption: +1.28%; forecast to 2014: +15.08%
- 2010 alcoholic drinks sales: +3.25%; forecast to 2014: +16.15%
- 2010 soft drinks sales: +4.13; forecast to 2014: +21.03%
- 2010 mass grocery retail sales: +1.77%; forecast to 2014: +27.68%
Key Company Trends
Consolidation Across the Board – While the past few months have not witnessed any formal agreements in this direction, Croatian food conglomerate Agrokor and Belgian mass grocery retail (MGR) operator Delhaize appear to be eying the respective Serbian markets. Privatisation initiatives undertaken by the Serbian authorities, in addition to the challenging economic environment and high unemployment rates, will continue to provide key drivers towards industry consolidation across both food and beverages, and MGR industries. While the benefits of involvement in the Serbian market may not be immediate, the need for expansion in order to continue growing profits and staving off competition will continue to stimulate foreign interest in the country.
Key Risks to Outlook
Drag of the Regional Economies – While the worst seems to be over, risks to Serbia's recovery remain very much in place. For one thing, the regional economy remains weak, with many of Serbia's peers and trading partners struggling to emerge from recession. Furthermore, the Serbian dinar has depreciated markedly since late-2008, which has negatively affected households that took out foreign currency loans as well as the affordability of imported foods and beverages
BMI Industry View
SWOT Analysis
Serbia Food Industry SWOT
Serbia Drink Industry SWOT
Serbia Mass Grocery Retail Industry SWOT
Business Environment
BMI’s Core Global Industry Views
Table: BMI Food & Drink Core Views
CEE Business Environment Regional Overview
Table: Emerging Europe Food And Drink Business Environment Ratings Q4 2010
Serbia’s Food And Drink Business Environment Rating
Macroeconomic Outlook
Table: Serbia – Economic Activity
Industry Forecast Scenario
Serbia’s Consumer Outlook
Food
Food Consumption
Table: Serbia Food Consumption Indicators – Historical Data And Forecasts
Confectionery
Table: Value Sales Of Serbia's Confectionery Sector – Historical Data And Forecasts
Canned Food
Table: Value/Volume Sales of Serbia's Canned Food Sector – Historical Data And Forecasts
Trade
Table: Serbia Food And Drink Trade* Indicators – Historical Data and Forecasts
Drink
Alcoholic Drinks
Table: Serbia Alcoholic Drinks Sector – Value/Volume Sales – Historical Data And Forecasts
Soft Drinks
Table: Serbia Soft Drinks Sector – Value/Volume Sales – Historical Data And Forecasts
Hot Drinks
Table: Serbia Hot Drinks Sector – Value Sales – Historical Data And Forecasts
Mass Grocery Retail
Table: Serbia Mass Grocery Retail Sales By Format – Historical Data And Forecasts
Table: Serbia – Sales Breakdown by Retail Format Type (As % Of Total)
Food
Industry Developments
Market Overview
Food Consumption
Food Production
Leading Players
Confectionery
Canned Food
Trade
Agriculture
Dairy Production
Sugar Production
Organic Agriculture
Drink
Industry Developments
Market Overview
Alcoholic Drinks
Beer
Spirits
Wine
Soft Drinks
Hot Drinks
Mass Grocery Retail
Industry Developments
Market Overview
Leading Players
Mercator – Private Label As % Of Product Sales In Foreign Markets
Table: Structure Of Serbia's Mass Grocery Retail Market By Estimated Number Of Outlets, 2002-2009
Table Structure Of Serbia's Mass Grocery Retail Market – Sales Value By Retail Format
Table: Value Sales Per Outlet, 2009 estimate
Competitive Landscape
Table: Key Players in Serbia's Food & Drink Sector (2009)
Table: Key Players in Serbia's Mass Grocery Retail Sector (2009)
Company Analysis
Food
Bambi
Mondi Serbia
Mladost-Sid
Sunoko
Drink
Coca-Cola/IBP Beograd AD
Beogradska Industrija Piva (BIP)
Carlsberg Serbia/Pivara Celarevo
Apatinska Pivara (formerly AB InBev)
Arteska International Company
BB Minaqua
Knjaz Miloš
Mass Grocery Retail
Mercator
Veropoulos
Delta Holding
Metro
BMI Methodology
Food And Drink Business Environment Ratings
Ratings Methodology
Ratings Overview
Ratings System
Indicators
Table: Limits Of Potential Returns
Table: Risks To Realisation Of Potential Returns
Weighting
Table: Weighting
BMI Food And Drink Industry Glossary
Food And Drink
Mass Grocery Retail
BMI Forecasting
How We Generate Our Industry Forecasts
Sourcing
- Bambi
- Mondi Serbia
- Mladost-Sid
- Sunoko
- Coca-Cola/IBP Beograd AD
- Beogradska Industrija Piva
- Carlsberg Serbia/Pivara Celarevo
- Apatinska Pivara
- Arteska International Company
- BB Minaqua
- Knjaz Miloš
- Mercator
- Veropoulos
- Delta Holding
- Metro
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