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2010 Magazine Publishing Industry Report
NAPCO, Oct 2010, Pages: 53
It's no secret that the magazine publishing sector has been hit hard over the past couple of years. However, while some magazines have folded and some continue to limp along, others have prospered!
In this exclusive report, the first of its kind, the DirectMarketingIQ research team presents never-seen-before data and trend analysis about the magazine publishing industry acquisition and retention customer campaigns from the first half of 2010, 2009 and before.
The report highlights more than 120 magazines using direct mail intelligence gathered from the Who's Mailing What Archive, the largest library of direct mail samples in the world. Detailed analysis on email magazine promotions was taken from the Email Campaign Archive – an online library tracking thousands of promotional emails every month.
Here are just a few of the takeaways you'll learn:
The dominant magazine publishers – by market based on their direct mail and email volume
- General Interest Magazines
- Business
- Women's
- News/Political
- Regional
- Cooking
- Travel
- Men's
- Children's/Teen
- Living/Décor
- Gardening
- Religious
- Fashion/Lifestyle
Seasonality Trends for Magazine Publishers
- Overall mailing trends
- What's the top month for direct mail volume
- What's the most popular month for email volume
- What time of day are most emails received
Magazine Promotion Incentive Analysis
- Free Issue
- Sweepstakes
- Premium
Which direct mail format gets the highest response rate
The percentage of mailers using 4-color and/or VDP
Which magazine category of direct mail that actually went UP in 2009
What are the most popular words and symbols in email subject lines
Offer price analysis by market. Where does your offer fit in?
What are the advantages of the double postcard
Accompanied by editorial commentary, case studies, dozens of charts and graphs, and links to more than 50 pdf direct mail and email samples, this groundbreaking report will help guide magazine publishers to both short- and long-term success.
Company Profile Reports
Looking for more information on the magazines mentioned in the Publishing Industry Report? Check out their Company Profile Reports. Reports include full contact information, full marketing activity, list information, company business information, format and offer information, plus two pdfs of the most recent direct mail and email campaign.
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