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Latin America Telecom Insider / Vol. 2, No 8, Edition 11 - MVNO Market Offers Solid Growth Prospects for Savvy Operators
Pyramid Research, Inc., Nov 2010, Pages: 18
As mobile penetration peaks and regulators look for ways to increase competition in Latin America, there will be a gradual movement toward the introduction of MVNOs, putting pressure on Mobile Network Operators (MNOs) to share their infrastructure, according to a new report.
MVNO Market Offers Solid Growth Prospects for Savvy Operators is part of Pyramid Research's Latin America Telecom Insider report series. Published for each of the world's most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.
With more than 11 percent of the world's mobile subscriptions, Latin America represents less than 1 percent of the global MVNO subscriber base. MVNO subscriptions in the region will grow at a 27 percent CAGR between 2010 and 2015 to reach more than 1 million subscribers, with Mexico, Brazil, Chile, and Colombia being the first markets to pick up the growth, according to the report.
'Based on the market's potential, operators are still in subscriber-acquisition mode,' says Juliana Gomez, analyst for Pyramid Research, 'which implies that they would oppose the introduction of MVNOs into their markets.' In most Latin American markets, operators are still building capacity to meet demand. Indeed, the spectrum allocated to each operator in some Latin American markets is unable to satisfy data services demand.
'MVNOs can be beneficial for MNOs, regulators, and other companies alike, but their introduction in the Latin American market won't drastically change the market structure,' explains Gomez. With the surge of regulations promoting MVNOs in the region, Pyramid expects to see the birth of mass-market MVNOs in the region. 'Regulators will force MVNO regulation into the market, so operators should not waste energy opposing the measure; instead, they should start thinking about possible ways to take advantage of MVNOs, but they should act fast to achieve first-mover advantage,' Gomez recommends. 'MVNOs are an opportunity for telecom and cable providers to expand their portfolio and increase client loyalty.'
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