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Thailand Consumer Electronics Report Q4 2010
Business Monitor International, Aug 2010, Pages: 47
Business Monitor International's Thailand Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Thailand's consumer electronics industry.
Thailand’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at around US$7.1bn in 2010. This is expected to increase at a CAGR of about 15% to US$12.6bn by 2014, driven by the growing affordability and popularity of flat-screen TV sets, low-cost smartphones and other digital lifestyle products. In Q210, the political turmoil affected sales of high-end smartphones, noteooks and some other consumer electronics products, particularly in Bangkok which accounts for most sales of these devices. With recovering consumer confidence and continued strong economic growth, sales in most segments are expected to rebound in 2010
Computers
Computer hardware accounted for around 51% of Thai consumer electronics spending in 2009. BMI forecasts Thai domestic market computer sales (including notebooks and accessories) of US$3.7bn in 2010. The computer hardware CAGR for the 2010-2014 period is forecast at about11%, in the context of a currently low PC penetration rate of about 14% and which is expected to pass 23% by 2014. Drivers will include growing affordability of notebooks, wireless networking capabilities and government programmes. In October 2009, the government launched a computer procurement programme for education.
AV Devices
AV devices accounted for around 31% of Thailand’s consumer electronics spending in 2009. The Thai domestic AV device market is projected to be worth US$2.5bn in 2010. The market is expected to grow at a CAGR of 23% between 2010 and 2014, to a value of US$5.8bn in that year. In 2010 the FIFA World Cup provided a boost to sales of LCD TV sets, while sales of digital cameras have also rebounded. With relatively low penetration of both flat panel TV sets and digital cameras an overall AV spending CAGR of 23% is projected for 2010-2014. Mobile Handsets Mobile handset sales accounted for around 14 % of Thai consumer electronics spending in 2009. Thai market handset sales are expected to grow at a CAGR of around 6% to US$1.3bn in 2014, as mobile subscriber penetration reaches 120%. Sales are dominated by lower priced mass market phones, but there will be growing demand for smartphones, with projected 2010 sales of around 900,000 units.
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