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Vietnam Consumer Electronics Report Q4 2010
Business Monitor International, Aug 2010, Pages: 49
Business Monitor International's Vietnam Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Vietnam's consumer electronics industry.
Vietnam’s consumer electronics devices market, defined as the addressable computing devices, mobile handsets and video, audio and gaming products, is projected to be worth around US$4.5bn in 2010. This is expected to increase to US$6.7bn by 2014, driven by growing affordability of key products. In Q110 Vietnamese retail demand for some consumer electronics products grew less than expected despite aggressive retail promotions, but sales are expected to pick up in the second half of the year. Sales in the 2010 Lunar New Year shopping season suffered in part due to previous aggressive price cutting, which blunted the impact of seasonal promotions. In 2010, the China-ASEAN Free Trade Agreement offers both opportunities and challenges to vendors and will further the penetration of low-cost Chinese brands.
The electronics devices market is forecast to increase at an overall compound annual growth rate (CAGR) of 10% through 2014. The vast and relatively underpenetrated rural market presents a significant growth opportunity as the government rolls out measures to boost rural incomes.
Computers
Computers accounted for around 35% of Vietnam’s consumer electronics spending in 2009. Despite a relatively weak performance in the first quarter of the year, BMI forecasts Vietnamese domestic market computer hardware sales (including notebooks and accessories) of US$1.5bn in 2010, up from US$1.3bn in 2009. Computer hardware CAGR for the 2010-2014 period will be around 14%, with notebooks accounting for above 30% of shipments currently.
AV Devices
AV devices accounted for around 25% of Vietnamese consumer electronics spending in 2009. Vietnam’s domestic audio, video and gaming device market is forecast at US$1.1bn in 2010. The market is expected to grow at a CAGR of 15% between 2010 and 2014 up to a value of US$1.8bn at the end of the forecast period. The government’s plan for digital TV broadcasting migration by 2020 will encourage replacement TV purchases.
Mobile Handsets
Vietnamese mobile handset sales accounted for around 40% of Vietnamese consumer electronics spending in 2009. Total Vietnamese market handset sales are expected to grow at a CAGR of 12% to 23.5mn units in 2014, as mobile subscriber penetration soars towards 292%. The inaugural Vietnamese 3G mobile services launch by VinaPhone will provide a boost, but the market remains dominated by low-priced handsets.
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