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The Most Important Advertising Law Best Practices for Marketing Executives for 2011
ExecSense, Nov 2010, Minutes: 60
In The Most Important Advertising Law Best Practices for Marketing Executives for 2011, ExecSense covers everything you need to know about the most important changes to advertising laws for 2011 and how to use this information to make sure your marketing campaigns are compliant as well as be a more informed and effective marketing executive. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to update your knowledge on advertising laws, understand new advertising laws that will impact your company in 2011, and be able to hold a discussion on the topic with your colleagues, management team, lawyers, and other individuals.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on the most important aspects of advertising laws that will impact marketing executives in 2011, Jonathan M. Wagner (Partner, Kramer Levin Naftalis & Frankel LLP), and focuses on:
- Everything you need to know in 60 minutes about the most important aspects of advertising law that will impact marketing executives in 2011
- A comprehensive examination of the advertising law principles and concepts most relevant to marketing executives for 2011, including the FTC’s standards for determining whether a consumer was harmed by an advertiser’s acts (unfair and deceptive), meanings of important terms (e.g. claim, substantiate), rules of disclaiming, application of the puffery defense, claims that get extra scrutiny (e.g. pricing, testimonials, comparison to competitor, health, get rich, directed to kids), Section 5 of the Fair Trade Act, and more
- The most significant advertising law issues and incidents that have impacted other companies in the recent year that your company needs to steer clear of in 2011
- The 10 questions marketing executives need to be ready to answer regarding advertising laws, and how understanding fundamental advertising law principles will help them more effectively manage their companies’ advertising strategies
- Case studies of how other marketing executives have benefitted from their knowledge of advertising law, examples of executives who were tripped up by holes in their knowledge of advertising law, and important lessons learned that you need to be aware of for 2011
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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