- Published: December 2013
The Most Important Advertising Law Tips & Techniques for IP Lawyers for 2011 - Avoiding Trademark Issues, Branding Disputes & Other Marketing and Legal Issues for Your Clients
- Published: November 2010
- 60 Minutes
In The Most Important Advertising Law Tips & Techniques for IP Lawyers for 2011, ExecSense examines the most impactful principles of advertising law that intellectual property lawyers must understand in order to be effective advisors and advocates for their clients in the upcoming year. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to update your knowledge on the most important new areas of advertising law and understand how you can help your clients steer clear of trademark issues, branding disputes and misleading advertising practices in the year ahead.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on the ways that advertising law is going to impact intellectual property lawyers in 2011, Jim Astrachan (Co-author, The Law of Advertising), and focuses on:
- Everything you need to know in 60 minutes about the most important principles of advertising law and the impact they will have on important intellectual property matters in 2011
- A comprehensive examination of the advertising law principles and concepts most relevant to intellectual property lawyers for 2011, including tips for avoiding trademark infringement and branding disputes, the FTC’s standards for determining whether a consumer was harmed by an advertiser’s acts (unfair and deceptive), meanings of important terms (e.g. claim, substantiate), rules of disclaiming, application of the puffery defense, claims that get extra scrutiny (e.g. pricing, testimonials, comparison to competitor, health, get rich, directed to kids), how to interpret Section 5 of the Fair Trade Act, and more
- The 10 questions most asked by intellectual property lawyers about advertising law and how it relates to their IP practice right now
- Case studies of how other intellectual property lawyers have used their understanding of advertising law to their benefit, how other intellectual property lawyers have been tripped up by their knowledge in intellectual property law, and important lessons learned that you need to know for 2011
Praise for ExecSense Webinars:
"An expeditious way to obtain authoritative current information and ideas on a subject of interest." – David Kera, Partner, Oblon Spivak
"Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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