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Digestive Health Ingredients Market - U.S. (2010 - 2015)
Markets and Markets, Nov 2010, Pages: 130
This market report analyzes the trends prevailing in the digestive health ingredients market in the United States. It gives the revenue forecast, competitive structure and market share details for the major segments such as digestive prebiotics, digestive probiotics and digestive enzymes. It analyzes the product and application trend for the major product segments. It provides the company profiles of major companies participating in the United States market.
Digestive health is the fastest growing segment in the United States food ingredients market domain. With increased interest among health conscious consumers, a large number of gut-health or digestive-health products have been launched in the market. United States is coming closer to Europe in consumer preference for digestive health products.
This study analyzes the U.S. market for the following three important digestive health ingredients.
- Digestive Prebiotics (fructans, mannan oligosaccharides (MOS), gacato-oligosaccharide (GOS), and others)
- Digestive Probiotics (cultures)
- Digestive Enzymes (proteases, lipases carbohydrases, lactases, and others)
The study covers enzymes that are consumed as supplements for maintaining proper digestion in human health.
The probiotics market in the United States is at an emerging stage. With reference to the awareness level among the United States consumers against European consumers, the U.S. consumers are still in the growing stage and there exists a huge opportunity for the companies who could educate and create awareness among consumers. In the U.S. market, the consumption of probiotics through dietary supplement products is high. However in Europe, the reverse is the case where consumers are more often consume probiotics in a more diluted form through dairy and other food and beverage products.
Group Danone’s world class probiotic drink brand Actimel®, which is an extremely popular probiotic product in Europe has been successfully launched in the United States in 2005 under the brand name DanActive®. Still Europe is the leader in terms of market value and number of new product launches in the digestive health domain. In the United States, the awareness has reached the next level and some aggressive marketing could take this market to the highest level.
The market dynamics and trends are very different among the three segments. Prebiotics and probiotics are growing at double-digit growth rate as compared to the digestive enzymes that are experiencing a relatively lower growth rate. Prebiotics is the largest revenue generating ingredient among the three major segments followed by Probiotics and Enzymes.
The most popular trend is the availability of multi-enzyme supplements for digestive problems.
Major companies analyzed in this report include BENEO-Group, SENSUS, GTC Nutrition, Cargill, Inc., Amano Enzyme Inc., National Enzyme Company, Chr Hansen A/S, Royal DSM N.V., Danisco A/S, and Institut Rosell-Lallemand.
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