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Special Events: A New Generation and the Next Frontier, 6th Edition
John Wiley and Sons Ltd, November 2010, Pages: 576
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
Foreword by Gene Columbus.
PART ONE: Theory of Event Leadership.
CHAPTER 1 Welcome to Planned Events.
CHAPTER 2 Models of Global Planned Events.
PART TWO: Event Administration.
CHAPTER 3 Developing and Implementing the Event Plan.
CHAPTER 4 Event Leadership Through Human Resource and Time Management.
CHAPTER 5 Financial Administration.
CHAPTER 6 Greener Events.
PART THREE: Event Coordination.
CHAPTER 7 Managing Vendor Contracts.
CHAPTER 8 On-Site Event Production.
PART FOUR: Event Marketing.
CHAPTER 9 Advertising, Public Relations, Promotions, and Sponsorships.
CHAPTER 10 Online Marketing and Consumer-Generated Media.
PART FIVE: Legal, Ethical, and Risk Management.
CHAPTER 11 Risk Management: Legal and Financial Safeguards.
CHAPTER 12 Inclusiveness, Morality, Law, and Ethics in Event Planning.
CHAPTER 13 Doing the Right Thing: Corporate Social Responsibility (CSR).
PART SIX: Technology for Professional Development.
CHAPTER 14 Technology and Modern Event Planning.
CHAPTER 15 Career Development, Advancement, and Sustainable Success.
CHAPTER 16 The New Best Practices in Planned Events.
CHAPTER 17 New Frontiers in Twenty-First-Century Planned Events.
APPENDIX 1 References.
APPENDIX 2 International Special Events Society Principles of Professional Conduct and Ethics.
APPENDIX 3 The Greener Appendix.
Joe Goldblatt Lecturer, Queen Margaret University, School of Business, Enterprise and Management, Tourism, Hospitality and Events (THE Group).