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Mobile Phone Touchscreens: Market Analysis and Forecasts
ARCchart, Nov 2010, Pages: 75
An analysis of the technologies, suppliers and user experience trends driving the implementation of touchscreens on mobile handsets.
The form factor of high-end handsets has changed almost beyond recognition in the past few years, along with the user experience. This change is being led by the adoption of large touchscreens, which have revolutionized the way users interact with their phones, and the functions that can be supported.
Handsets represent the largest device category driving touchscreen growth, and many of the innovations will take place in this market – whether driving down the price or introducing new technologies for an enhanced experience. By 2015, ARCchart forecasts that over half of handsets shipped will sport touchscreens of various types, creating a market of almost 900 million units.
Topics of coverage include:
- Factors driving touchscreen adoption
- Smartphone OS touch support
- Touch optimized user interfaces
- Review of OEM touchscreen activity
- Impact on the device form factor
- Screen size and resolution
- Resistive versus capacitive touch technologies
- Next-generation touch-sensing technology
- Touchscreen components vendor review
- Forecast and market sizing
Answers and opinions are provided with respect to the following essential questions:
- How quickly will capacitive replace resistive technology?
- How will the market value of touchscreen components evolve over the coming five years?
- Which display vendor has the largest market share?
- What proportion of phones will ship with a 4-inch display by 2015?
- How will current AMOLED shortages affect the display market?
- How big will the non-smartphone touchscreen market be?
- How will touchscreens impact the prevalence of QWERTY keyboards?
- What is the outlook from Nokia's touchscreen strategy?
- What proportion of non-smartphones will have a touchscreen by 2015?
- Who are the main LCD display suppliers?
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