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Market Tracking: Mattresses in Europe 2009
InterConnection Consulting Group, Aug 2010, Pages: 194+
Your Benefits at a Glance:
- Overview of the development of the Total Market and the
Individual Segments
- Market Forecasts for all product segments and regions
until 2009, based on our econometric models.
- Awareness of Market Position and development during
the last two years (2008 and 2009), in comparison with
major competitors and with respect to:
- Total Market
- Product Groups and Segments
- Distribution Channels
- Information about the most important Market Drivers
- Graphic Presentation of the results facilitates the development of your own strategies.
The Market Tracking is modularly built and consists of the following sections:
- The Introduction shows the definition and demarcation of service types, regions, and methodology as well as the objectives of the study.
- The Executive Summary gives a short overview of the results of the study and analyses key facts.
- As an introduction key factors influencing the market are analysed in the Business Environment: Here you will find the most important data on outsourcing, main economic indicators, etc.
- The Total Market Analysis shows the development of the market surveyed by value in different dimensions, such as
regions, service types, sub-service types & customer segments. A forecast for the upcoming years is an essential part of this analysis.
- The Competition Analysis shows in detail the development of the top companies in the market by finding out about the market shares and changes in market position in different categories. Interconnection Dynamic Portfolios and Market Concentration Analyses give even more insight into the market’s competitive situation.
- Company Profiles provide further practical information on the main companies in the market. BCG Portfolios allow you to analyse the strategic position of the top 10 players.
- Finally, all the data is documented in the table section, also called the Pivot-Table Section. Here you will find all absolute and relative sales figures of the top companies in order to check our results.
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