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Online Financial Services in Australia
Datamonitor, Oct 2010, Pages: 59
Introduction
Australian online financial services is a rapidly growing and evolving market segment. There have been changes to consumer attitudes, regulatory environment, technology and security. Going forward, the online channel is expected to become yet more important for financial services providers.
Features and benefits
Includes a comprehensive overview of online financial services in Australia.
Provides survey data on consumer attitudes and behavior relating to online financial services.
Discusses security issues and two-factor authentication.
Analyzes current and future trends in the market.
Highlights
According to a recent Datamonitor consumer survey, only 13% of transaction account holders applied for their main account online, whereas 38% of consumers would like to apply online.
Most Australian banks have either added or are in the process of introducing new tools for personal financial management (PFM) in their online banking platform. Through these tools, users can track their product holdings, budget for the future and perform different analyses of their financial position.
Australian banks have gradually moved from seeing social media as a threat to embracing it as a way to forge closer ties with customers.
Your key questions answered
Improve your strategic position using The in-depth analysis of the Australian online financial services market.
Understand the unique challenges the online financial services market is facing, and benefit from forecasts of future developments.
Learn about what consumers think about online financial services, and how to increase online uptake.
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