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Payment Cards in China
Datamonitor, Nov 2010, Pages: 96
Introduction
Payment Cards in China is an invaluable guide to one of world's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.
Features and benefits
Detailed market data, competitor shares and forecasts are an invaluable guide for any payments player building a business case for activity in China.
Analysis of the opportunities across different consumer segments allows for specific targeting of the most profitable customer groups.
In depth insight into contactless, mobile, prepaid and online payments highlight future revenue generation opportunities for all industry stakeholders
Highlights
China is the second biggest economy, comprising 1.3 billion people, or nearly 20% of the world's population. Thus, the overall size of the market, along with the technological resources available within the country, are some of the main factors contributing to the explosive growth of the Chinese economy over the last decade.
With over 200 million credit cards in circulation, credit card issuers in China need to understand the different customer segments that currently make up the market. Overall, two-thirds of credit card customers in China do not revolve a monthly balance. This signifies the importance of pricing strategies for the transactors segment.
Neglecting to adopt contactless technology as part of their strategies for the next few years may cost Chinese credit card issuers dearly. Datamonitor estimates that the addressable market opportunity is $29.2 billion, a significant portion of the Chinese card-based payment market.
Your key questions answered
Which card segments are showing the fastest growth in Chinese market and why?
Who are the key players in China and their market share?
How do consumers react to different card offers and what features may attract new customers?
Should financial institutions in China include a contactles strategy in their short to medium term strategy?
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