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Product Insights: Soft Drinks in Mexico
Datamonitor, Nov 2010, Pages: 56
This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various market categories.
Scope
- Examines new product launches in the Mexican soft drinks market, segmented by key categories
- Contextualizes Mexico in the new product launches globally
- Identifies the key players in the market, leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, Mexico ranked 11th in terms of the number of new products launched in the soft drinks market in 2009. Majority of the launches belonged to the juices category.
'Apple' followed by 'grape' were the most popular flavors, while 'high vitamins' was the most popular claim, in the new products launched during 2009. Plastic was the most popular packaging material used in the new product launches.
Majority of the products launched in the market were in the low price range of MXN 35.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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