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Green Consumers in Europe Product Image

Green Consumers in Europe

  • ID: 1436411
  • November 2010
  • Region: Europe
  • 49 pages
  • Datamonitor

Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients' business decisions.

Scope

- An examination of how environmentally conscious European consumers are, and how this translates into green behaviors

- An exploration of which factors affect a consumer's choice to undertake green behaviors and purchase sustainable products

- A snapshot of Europe's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets

- Insight into which demographic groups are most responsive to environmental concerns in each sector

Highlights of this title

European consumers are highly aware of environmental problems and how their everyday activities are contributing to them, with a high proportion already taking action to improve the sustainability of their lifestyles.

The vast majority of European consumers undertaking green behaviors are doing so primarily in READ MORE >

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OUR VIEW
Catalyst
Key findings
ANALYSIS
Attitudes and beliefs
Motivations and priorities
Comparative industry responsibility
Analysis of behaviors related to particular industries
Domestic energy
Lifestyle and shopping
Travel and transport
Scores benchmarking
Green behavioral trends
Domestic energy
Lifestyle and shopping
Travel and transport
APPENDIX
Methodology
Ask the analyst
Datamonitor consulting
Disclaimer
List of Figures
Figure 1: Attitudes and beliefs (1 of 4)
Figure 2: Attitudes and beliefs (2 of 4)
Figure 3: Attitudes and beliefs (3 of 4)
Figure 4: Attitudes and beliefs (4 of 4)
Figure 5: Key environmental issues
Figure 6: Reasons for making green choices
Figure 7: Key sectors with the potential to impact the environment
Figure 8: Adoption of green practices: energy
Figure 9: Adoption of green energy tariffs
Figure 10: Overall distribution of consumers by green score: energy
Figure 11: Green behavior by consumer segment: energy (1 of 3)
Figure 12: Green behavior by consumer segment: energy (2 of 3)
Figure 13: Green behavior by consumer segment: energy (3 of 3)
Figure 14: Adoption of green practices: lifestyle and shopping (1 of 2)
Figure 15: Adoption of green practices: lifestyle and shopping (2 of 2)
Figure 16: Overall distribution of consumers by green score: lifestyle and shopping
Figure 17: Green behavior by consumer segment: lifestyle and shopping (1 of 3)
Figure 18: Green behavior by consumer segment: lifestyle and shopping (2 of 3)
Figure 19: Green behavior by consumer segment: lifestyle and shopping (3 of 3)
Figure 20: Adoption of green practices: travel and transport
Figure 21: Preference for purchasing an electric or hybrid car
Figure 22: Influence of environmental friendliness and carbon footprint when buying a new car
Figure 23: Overall distribution of consumers by green score: travel and transport
Figure 24: Green behavior by consumer segment: travel and transport (1 of 3)
Figure 25: Green behavior by consumer segment: travel and transport (2 of 3)
Figure 26: Green behavior by consumer segment: travel and transport (3 of 3)
Figure 27: Region benchmarking: energy
Figure 28: Region benchmarking: lifestyle and shopping
Figure 29: Region benchmarking: travel and transport
Figure 30: Consumers' behavioral trends compared to 2010: energy
Figure 31: Behavioral trends by consumer segment: energy (by age group)
Figure 32: Behavioral trends by consumer segment: energy (by gender)
Figure 33: Behavioral trends by consumer segment: energy (by location type)
Figure 34: Consumers' behavioral trends compared to 2010: lifestyle and shopping (1 of 2)
Figure 35: Consumers' behavioral trends compared to 2010: lifestyle and shopping (2 of 2)
Figure 36: Behavioral trends by consumer segment: lifestyle and shopping (by age group)
Figure 37: Behavioral trends by consumer segment: lifestyle and shopping (by gender)
Figure 38: Behavioral trends by consumer segment: lifestyle and shopping (by location type)
Figure 39: Consumers' behavioral trends compared to 2010: travel and transport
Figure 40: Behavioral trends by consumer segment: travel and transport (by age group)
Figure 41: Behavioral trends by consumer segment: travel and transport (by gender)
Figure 42: Behavioral trends by consumer segment: travel and transport (by location type)

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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