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Male Toiletries in Western Europe to 2014
Datamonitor, Oct 2010, Pages: 82
This databook provides key data and information on the male toiletries market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on three categories: male shaving preparations, male razors and blades, and male shaving aftercare
- Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
- Category level company share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the male toiletries market, including company overview, key facts and business description
Highlights of this title
The market for male toiletries in Western Europe increased at a compound annual growth rate of 3.5% between 2004 and 2009.
The male razors and blades category led the male toiletries market in Western Europe, accounting for a share of 70.8%.
The leading player in the Western European male toiletries market is Procter & Gamble Company, The.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the male toiletries market in Western Europe
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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