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Mobile Platforms and Application Stores - Who is battling for what?
IDATE, Oct 2010, Pages: 100
The concept of mobile application stores, together with the platform or operating system they run on, has quickly become a pivotal talking point when discussing the current and future mobile landscape. This report provides an in-depth analysis of the types of players involved (device manufacturers, Internet giants, developers and telcos), and their respective strategies and what is at stake for them in this market.
Key questions
- Is the market about becoming the best application store, or becoming the dominant OS?
- What are the roles to be played by the different players involved; handset manufacturers, Internet giants, developers and telcos?
- In terms of revenues, how much impact does this market have for the players involved?
- How will the value of application stores evolve?
- What are the key applications in terms of popularity and also revenues?
> Facts & Figures about the key players and technologies
Markets and Data
Examined markets:
- Games
- Mobile VoIP
- Video
- Location-based services
- Augmented reality
- ebooks
- Press
Market data:
- Mobile apps revenues (Europe & North America - forecasts up to 2013)
- Market shares (2007-2009)
- Apps downloaded (Apple, Google, RIM)
- Mobile handset and smartphone sales
-- Europe, Asia-Pacific, North America, Latin America (2008-2010)
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