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2011 Trends to Watch: Healthcare Technology
Ovum, Oct 2010, Pages: 21
Introduction
The healthcare technology market is changing fast. Providers and payers are coping with rising costs and restricted access to care and unwilling to compromise on the quality of care. The sustainability of many healthcare systems has become uncertain. Those factors, combined with ongoing government reforms to cope with tightened budgets, require further changes in the healthcare landscape.
Features and benefits
- Gives an overview of the current operating environment for the Europen and North American healthcare markets.- Identifies drivers and barriers to healthcare technology, highlights dominant business strategies, and explains how technology can enable the latter.
Highlights
At the same time as health insurers cut benefits to cope with exploding costs, consumers are increasingly taking responsibility for their own health. During 2011, Ovum anticipates that vendors will sell to a much higher degree than previous health devices and applications, using consumer mass-market channels to reach out to a wider audience.
Your key questions answered
- Exploding costs for healthcare provision challenge the sustainability of healthcare systems and encourage the adoption of IT.- Governments continue to shape the adoption of IT to reduce the costs of healthcare delivery.- Consumerization of healthcare helps prevention of sickness.
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