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2011 Trends to Watch: Retail Technology
Ovum, Oct 2010, Pages: 16
Introduction
Double-digit retail sales growth is a thing of the past, consumer buying habits have evolved to incorporate many channels and methods of interaction, and UK demographics are changing, too. To ensure sales growth, customer retention will need to be a top priority. Failure to do so will mean preventing maximum revenue growth potential.
Features and benefits
- Gain insight into the business trends that Ovum believes will characterize the UK retail sector in 2011.- Understand the technology enablers that will help retailers achieve their operational objectives in 2011.
Highlights
The days of considerable retail growth are over; even online growth will become more elusive. Meanwhile, consumer demographics and buying habits have changed.Retail channel fragmentation is still problematic and adding to the complexity of effectively targeting customers.
Additionally, in order to make the most of the opportunity, the UK must begin preparing for the 2012 London Olympics sooner rather than later.
Your key questions answered
- What will retailers need to do in order to remain competitive in 2011 and beyond?- What major issues are on the agenda for UK retail CIOs in 2011?
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