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World Tabletop Audio Conferencing Endpoints Markets
Frost & Sullivan, Nov 2010, Pages: 58
This study provides vendors, service providers and channel partners with a thorough analysis of the world tabletop audio conferencing endpoints market. It discusses the drivers, restraints and trends impacting the world tabletop audio conferencing endpoints market. It provides revenue, demand and price forecasts for the world market as well as the North American, European, Asia Pacific and the rest of the world markets. It also offers a perspective on specific regional trends and regional growth prospects. Finally, this research provides world revenue market shares for key vendors.
Research Overview
This Frost & Sullivan research service titled World Tabletop Audio Conferencing Endpoints Markets provides telephony and conferencing equipment vendors with a detailed look at the dynamics of a changing market. In this research, Frost & Sullivan's expert analysts thoroughly examine tabletop audio conferencing endpoints in the context of growing unified communications (UC) adoption and increasing competitive pressures from hosted audio conferencing services.
Market Overview
Economic Rebound and Emerging Markets Revive the World Tabletop Audio Conferencing Endpoints Markets
As companies had cut capital expenditure to ride out the global economic downturn, telecommunications equipment, including tabletop units, exhibited a listless growth rate of 2.1 percent in the second half of 2008 and a negative 21.0 percent in 2009. Frost & Sullivan expects the market to rebound soon and make the most of the pent-up demand to post higher than the historical growth rates of 14 percent in 2011. A revenue growth rate of more than 36 percent in 2010 and the demand from emerging markets in the Asia Pacific, Eastern Europe, and Central America Latin America (CALA), are expected to continue to drive the market. “With the penetration of tabletop audio endpoints very high in developed regions, more rapid growth is expected in developing economies that are entering the global marketplace,” says the analyst of this research. “The two immediate high-growth regions are the Asia Pacific and Latin America.”
In the more developed regions, sales volumes of tabletop audio conferencing endpoints are expected to continue to be low due to the shift of audio conferencing from conference rooms to desktops. This trend can be attributed to the adoption of UC with universal serial bus (USB)-based voice over Internet protocol (VoIP), low cost of audio conferencing services, long-distance voice services, significant decentralization in the enterprise, and growing awareness of the benefits of hosted/software as a service (SaaS)-based conferencing. The popularity of desktop applications is expected to result in a shift in purchase trends, wherein customers will prefer lower-cost personal tabletop units with a lower average sales price (ASP). Furthermore, the use of substitutes such as headsets will also limit the market’s growth potential.
Due to the macroeconomic conditions and competitive pressures, vendors are aiming to make their tabletop endpoints more attractive to the cost-conscious mass market. Therefore, in 2009, the ASP in the world tabletop audio conferencing endpoints market declined by more than 27 percent to $267.3 per unit due to the realignment of pricing by major vendors. Participants are shifting the spotlight away from high-end IP units with ASPs of $1,000 per unit to lower-end IP units and personal tabletop units with ASPs of less than $200. “Vendors can drive growth in the tabletop audio conferencing endpoints market through selective price reduction and proper positioning of low-end conferencing devices,” notes the analyst. “Aggressive marketing of IP-based equipment and a greater focus on wideband audio can also help increase product turnover in the conferencing space.”
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