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Viewing report
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Connected TV - Who Will Control the Customers' Interface?
IDATE, Dec 2010, Pages: 77
This new market report takes a look at connected TV services and the UI. It examines how over-the-top (OTT) services are positioned, along with player strategies and the opportunities and risks attached to having control of the connected TV user interface. The report also provides forecasts for the TV services market up to 2015, including OTT services, in both Europe and the United States.
Key questions
- What are the main connected TV services and what client interface do they use?
- How are the main OTT services positioned in the marketplace?
- Connected TV: opportunity or threat for traditional TV industry companies?
- Which players are in the strongest position to take control of connected TV, and what role will new online content and service aggregators play?
- Will connected TV applications revolve chiefly around video programmes or internet services?
- Can OTT video services compete with services delivered over managed networks?
- What share of the TV services market can OTT services expect to grab in the coming years?
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