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Intellectual Property Law 101 for Business Development Executives

ExecSense, Nov 2010, Minutes: 60


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In Intellectual Property Law 101 for Business Development Executives, ExecSense covers everything you need to know about the fundamental principles of IP law and how to use this information to be a more informed and effective business development executive. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to update your knowledge on the basics of IP law, understand what you can do to help protect your company’s intellectual property in partnerships and other business development deals, and be able to hold your own in IP-related discussions with your colleagues, partners, lawyers, and other individuals.

Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.

The webinar is led by an expert on intellectual property law and how it impacts business development executives, Ira Levy (Goodwin Proctor LLP), and focuses on:
- Everything a business development executive needs to know in 60 minutes about the most important principles of IP law
- A comprehensive examination of the basic IP law principles and concepts most relevant to business development executives, including trade secrets, trademark, rights of publicity, copyright, patent, and international protection of intellectual property
- The most significant IP-related legal issues and incidents that have impacted other companies and business development executives that you need to know (or update your knowledge) about
- The 10 questions business development executives need to be ready to answer regarding IP law, and how understanding fundamental IP law principles will help them more effectively handle IP-related issues in their business dealings
- Case studies of how other business development executives have benefitted from their knowledge of IP law, examples of business development executives who were tripped up by holes in their knowledge of IP law, and important lessons learned

Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group





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