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Mobile Health Market Report 2010-2015: The Impact of Smartphone Applications on the Mobile Health Industry
Research2Guidance, Nov 2010, Pages: 91
This report concentrates on the mobile applications healthcare market. It analysis the impact of the smartphone applicaition market on the mHealth market. The report’s objective is to enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market. The report answers the following main questions: 1) How is the app economy affecting the mobile world? 2) How is the app economy affecting the healthcare world? 3) How will the mHealth market be changing? 4) What are the key market developments and trends? 5) What can I learn from experienced mHealth players? The advent of the “app economy” created a brand new interactive way to communicate with the market. This “Smartphone Applications Market Phenomena” has already impacted heavily on many industries, and that impact will only increase as smartphone penetration grows. Healthcare is one of these industries, and the opportunities for improving both healthcare delivery and the dissemination of medical information are yet to be fully understood. mHealth has been around since the early nineties, but despite very positive early predictions, never really became a major sector within healthcare. This is now changing as a result of the new market model launched by the Apple App Store.
The reason for this is two-fold – smartphone penetration, which is projected to reach 14bn users globally by 2015, and the technology capabilities of smartphones. Patients and doctors can receive any healthcare product or service on the move – and this has significant implications for the industry. In order to place mHealth in its correct context The Mobile Health Market Report 2010 – 2015 describes the smartphone applications market in detail before providing key data on the mHealth market (number of health applications by category and target user-group, overview of dominant business models and projections on new business models that will emerge, main players in the market, price differences between app store etc.) Following the market description the report then analyzes the smartphone mHealth applications landscape in more detail. mHealth applications are divided into categories: General Healthcare & Fitness; Medical Information; Remote Consultation & Monitoring; and Healthcare Management, and state-of-the-art or typical applications are analyzed to exemplify primary use-cases. Applications’ main target user-groups; average prices; and availability on the app stores accompany screenshots in descriptions. The report includes a discussion on mHealth industry players, now and in the future. The mHealth market has brought new product and service providers into healthcare. Both these new and the traditional healthcare industry market participants are described in terms of their current and expected activity in the mHealth market. This section will be a valuable aid in identifying potential business opportunities for the future. The developments and trends section is of course a central component of this classic market report. Trends and drivers as well as well-constructed projections provide the core content upon which insights and the market outlook is based. The report provides details on the size of the market in terms of user numbers; total revenue; download revenue; services and devices sales revenue; and download numbers. The report describes in detail the following three market dimensions every app publisher should understand
A) The smartphone market:
- Current smartphone application market size and market growth
- Technology features that enable the market
- App pricing development
- App Store Comparisons
- Application share by platform Based on that information on the general smartphone applications market the report covers the latest developments within the mobile health market.
B) The current state of the mHealth market
- mHealth application categories by type of application and user group
- Category sizes and share of the total market
- Average price of applications by category
- Paid vs. free applications, by app store etc. Finally the report provides an outlook on the development of the market, with projections until 2015. The market is dynamic and will change during the next years. The report tracks the expected changes and attempts to paint an accurate picture of where it is going.
C) mHealth outlook 2015 - mHealth market growth projections through 2015
- New business models that will develop until 2015 - Changing source of revenues until 2015 - Tracks the growth in numbers of speci?c types of applications
- Identi?es future business potential by application type, user-group etc. The Mobile Health Market Report 2010-2015 uses some results of research2guidance global mHealth developer survey. Full overview of the survey's resuls can be acquired as a separate report.
Some of the survey participants include: AT&T Bayer Bayer Healthcare BMJ Group Boehringer-Ingelheim Bosch Carespeak CellTrak Communigen Ericsson Healthagen Health Interactions Health Systems Solutions IBM IMS Health Nokia Nuvon Razoron Mobile Roche Salveo Sanoia Sapient Scottish Healthcare Singtel Sotera Wireless Sprint Sudler and many more... The full report is 91 pages long and contains 33 figures and 12 tables.
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