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Germany - Mobile Market - Mobile Data Services and Forecasts

Paul Budde Communication Pty Ltd, March 2011, Pages: 24


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The German mobile data market has enormous potential for growth following massive investments by the four network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in 2010 by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates.

Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels. This report provides key statistics and analysis on the mobile data market in Germany in 2011. It focuses on 3G services and assesses the range of advanced mobile data services and technologies such as mobile TV, HSPA, LTE and video over mobile.




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