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Axfood AB - SWOT Analysis

Datamonitor, Oct 2010, Pages: 27


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Axfood AB - SWOT Analysis company profile is the essential source for top-level company data and information. Axfood AB - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Axfood (or “the company”) is a retailer and wholesaler of food products. The company conducts its retailing business through Willys, Hemkop and PrisXtra chains which operates about 312 stores across the country. Axfood conducts its wholesale business through Dagab and Axfood Narlivs. The company primarily operates in Sweden, where it is headquartered in Solna and employs around 6,816 people. The company recorded revenues of SEK32,378 million ($4,263.2 million) during the financial year ended December 2009 (FY2009), an increase of 2.3% over 2008. The increase is attributable primarily to price increases. The operating profit of the company was SEK1,128 million ($148.5 million) in FY2009, an increase of 4.7% over 2008. The net profit was SEK793 million ($104.4 million) in FY2009, an increase of 7.6% over 2008.

Scope of the Report

- Provides all the crucial information on Axfood AB required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Axfood AB in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Axfood AB
-Data is supplemented with details on Axfood AB history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Axfood AB

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available



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