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The Greater Chinese Notebook PC Industry, 4Q 2010
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Nov 2010, Pages: 30
This research report presents shipment volume and value forecast and recent quarter review of the greater Chinese notebook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by tier, shipment by maker, and shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the greater Chinese notebook PC industry's shipment performance in the third quarter of 2010 was affected by inventory adjustment took place in July due to currency fluctuations and the high employment rate in North America. The overall third-quarter shipment volume, however, was mainly upheld by growing demand in Western Europe and the anticipated seasonal demand in the second half of 2010. It is anticipated that even though the industry is expected to be benefited by advance shipment due to sea transport in the fourth quarter of 2010, some negative factors such as the lack of new hot topics in the market and the ongoing effect of high unemployment rates and the European credit crisis on the commercial market demand are expected to continue to take their tolls on the industry in the fourth quarter of 2010.
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