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Thai Self-monitoring of Blood Glucose (SMBG) Devices and Strips Market
Frost & Sullivan, Oct 2010, Pages: 78
This Market Engineering research service has been developed to address the dynamics of blood glucose monitoring device sales and consumption of test strips in Thailand. The market is segmented to two segments – hospital and retail markets. This research service presents the key findings of Thailand SMBG devices and strips market. It provides insight and forecast of market size, unit shipments and price trends. This research service also discusses market trends, market drivers, market restraints, technology trends and Thai government initiatives.
This research service titled Thai Self-monitoring of Blood Glucose (SMBG) Devices and Strips Market provides an overview of the market scenario as well as the factors that are aiding and deterring its growth. The aim of this research is to address the need for real-time, on-the-ground market intelligence on the dynamics of sales and consumption of SMBG devices and strips in Thailand.
Market Overview
Prolific Rise in Cases of Diabetes Enables Growth for the Thai SMBG Devices and Strips Market
The Thai SMBG devices and strips market has grown steadily, as sales of blood glucose meters (BGM) and strips required for self-monitoring witnessed exponential growth, particularly during the last 5 years. The estimated national prevalence of diabetes in Thai adults is around 9.6 percent, with an incidence rate of 4.8 percent. Self-monitoring is fast-becoming an important part of diabetes management. According to the National Survey of the Welfare of the Elderly in Thailand, prevalence of diabetes mellitus in the urban areas is 11.0 percent among males and 12.7 percent among females. In the rural areas, prevalence among males is 2.3 percent while among females it is 4.6 percent. Although diabetes is common in Thailand, most cases remain undiagnosed, especially in the rural provinces. “The market is mainly driven by the efforts of the government to increase public awareness on diabetes and diabetes management, through frequent screenings and educational activities for the public,” notes the analyst of this research service. “The Ministry of Public Health regularly provides general health checks and screening for diabetes and hypertension at the community medical units to detect cases early.”
The International Diabetes Federation has revealed that diabetes is becoming alarmingly rampant, with figures of those afflicted with the disease reaching a staggering 185.5 million in 2009 globally. Asia Pacific was considered the worst hit, with 76.5 million people affected by this chronic disease. Increase of this chronic disease is caused due to rapid changes in lifestyle, particularly within the rising mid- to high-income level groups. “It has been noted that the public health service is the primary driver for the adoption of self monitoring in diabetes management,” says the analyst. “In addition, the 30 Baht Health Care Scheme has allowed more diabetes patients to seek treatment and management of their disease condition.”
Although the prospects for the market look bright, there are some challenges restraining market progression. Awareness of diabetes remains dismal, especially in the rural areas. This makes it difficult to promote self monitoring among patients as part of diabetes management. Apart from this, budgets are limited for small hospitals, particularly in rural areas. Patients are also price-sensitive with regard to strips, thereby resulting in reduction in the number of tests taken. Manufacturers in this space must implement promotional activities to enhance product information and outreach efforts. This can be enabled by offering discounted price for meters, free strips with meters purchased, and giveaway gifts for strips procured in bulk. Health screening must be intensified to enable early detection of the disease. The Thai Government must unleash strategies to ramp up awareness levels of the disease, particularly targeting the rural areas.
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