|
|
 |
|
Viewing report
|
|
|
|
South Africa Brand Report: Consumers of Brandy
Analytix Business Intelligence, July 2011, Pages: 79
This comprehensive report examines the South African consumers of brandy: historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of brandy consumption? e.g. age, gender, affluence, life-stage, geo-demographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire brandy category (minimum category sample = 2349 consumers), as well as a detailed segmentation by brand, namely: Bertrams; Flight of the Fish Eagle; Klipdrift; KWV; Mellow-Wood; Olof Bergh; Oude Meester; Richelieu; Viceroy; Wellington.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the brandy category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
South Africa Brand Report: Consumers of Bottled Wine
South Africa Brand Report: Consumers of Infant Cereal
South Africa Brand Report: Consumers of Baby Food
South Africa Brand Report: Consumers of Sports Drinks
South Africa Brand Report: Consumers of Energy Drinks
South Africa Brand Report: Consumers of Energy Drinks
South Africa Brand Report: Consumers of Box/ Jug Wine
South Africa Brand Report: Consumers of Fortified Wine
South Africa Brand Report: Consumers of Sparkling Wine/ Champagne
South Africa Brand Report: Consumers of Bottled Mineral Water
|
|
|
|
