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Ghana Country Report: Consumers of Alcoholic Beverages
Analytix Business Intelligence, Nov 2010, Pages: 69
This comprehensive report examines the Ghanaian Alcoholic Beverages segment: global and local consumer/market trends, competitor analysis of key categories in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 2750 people – Ghana All Media and Products Survey.
Some of the key questions the report will help you to answer are:
- Who are the key players and categories in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of alcoholic beverages? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire alcoholic beverages segment (minimum category sample = 2784 consumers), as well as a detailed segmentation by category, namely: Wine; Lager Beer; Stout Beer; Imported Sprits and Whisky; Local spirits Akpeteshie; and Local Spirits Kasapreku.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the alcoholic beverages segment by category, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research reports?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
- Includes a detailed competitor analysis and category positioning
- 69 page report with 80+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
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