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South Africa Country Report: Psychographics
Analytix Business Intelligence, Sep 2011, Pages: 134
This report is designed to provide insight into the personality, values, attitudes, opinions, interests and lifestyles of South Africans.
The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are South Africans attitudes and values? e.g. Tradition, culture, community, family, language
- What are their perceptions of marketing and fashion? e.g. brands, advertising, fashion, shopping
- What are the important consumer trends that should be included in your business strategy?
The report looks at a national level as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand how to market to South Africans.
Why purchase this market research report?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with consumer/market trends
- 134 page report with 200+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
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