|
|
 |
|
Viewing report
|
|
|
|
South Africa Country Report: Media and Marketing
Analytix Business Intelligence, Nov 2010, Pages: 92
This report is designed to provide insight into the media consumption, interests and lifestyle of South Africans. This is the perfect reference report for all marketers when creating marketing and media strategies.
The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
-How do you engage with South Africans? e.g. lifestyle, culture, internet, sports, music interests
-What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
-What are the important consumer trends that should be included in your business strategy?
The report looks at a national level as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand how to market to South Africans.
Why purchase this market research report?
-The report focuses on consumer-based intelligence – the most valuable brand asset
-Provides a comprehensive analysis of the “big picture” with consumer/market trends
-92 page report with 100+ charts, graphs, tables
-Salient points and key insights are highlighted and summarised in comment boxes on each page
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
South Africa Segment Report: Adult Segment 26-35 Years
South Africa Segment Report: Adult Segment 36-45 Years
South Africa Segment Report: Young Adult Segment 18-25 Years
China Advertising Industry Report, 2009-2010
China Advertising Industry Report, 2009-2010
Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Outdoor Advertising - Global Strategic Business Report
Marketing to Teens & Tweens
Attitudes Toward Traditional Media Advertising and Promotional Marketing in the United States 2010
The CHILDWISE Monitor Report 2011-12
|
|
|
|
