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South Africa Brand Report: Consumers of Healing Ointments Product Image

South Africa Brand Report: Consumers of Healing Ointments

  • Published: November 2010
  • Region: Africa, South Africa
  • 78 pages
  • Analytix Business Intelligence

FEATURED COMPANIES

  • Adcock Ingram
  • Byk Madaus
  • Fastum
  • Novartis
  • Reparil-Gel
  • Vicks
  • MORE

This comprehensive report examines the South African Healing Ointment segment : historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of healing ointments? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

It READ MORE >



1. SA Population Demographic Overview

1.1. South Africa at a Glance: Size, Population, GDP, Gini Coefficient, Life Expectancy, Human Development Index, Top exports and import goods, Top trading partners
1.2. SA Gender profile: 1996, 2001, 2007
1.3. SA Age profile: 1996, 2001, 2007
1.4. SA Age and Gender Population pyramids: 1996, 2001, 2007

2. Historical Sales and Forecasts

2.1. OTC Medicine Sales in South-Africa: 2003-2009 (Actual sales); 2010-2014 (Forecasts)
2.2. OTC Medicine Sales as a percentage of total sales in South Africa: 2003-2009 (Actual sales); 2010-2014 (Forecasts)
2.3. OTC Medicine Sales by category: Vitamin and Minerals; Skin Treatment; Analgesics, Cough and Cold; Digestives: 2003-2009 (Actual sales); 2010-2014 (Forecasts)
2.4. Analgesics Sales in South Africa: 2003-2009 (Actual sales); 2010-2014 (Forecasts)

3. Competitor Analysis and Healing Ointment Market /Consumer Trends

3.1. Competitor Analysis: Top 3 Healing Ointment Brands: Zam-Buk; Deep Heat; Vicks
3.2. South African Analgesic Industry: Overview of the South African OTC, Analgesic and healing ointment market

4. Profile of Healing Ointment Remedy Users and Non-Users

4.1. Healing Ointment Remedy Users: Overview: Total adult population (2007-2009)
4.2. Gender: Male; Female
4.3. Age: 16-19; 20-24, 25-34, 35-44, 45-49, 50-54, 55-64, 65+
4.4. Lifestage: At home singles; Starting-out singles; Couples; Parents; Single parents
4.5. LSM Group: 1-4; 5-6; 7-8; 9-10
4.6. Population Group: Black; White; Coloured; Indian
4.7. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
4.8. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
4.9. Community Type: Settlements and Non-Urban areas, Small Towns and Villages, Cities and Large Towns , Metropolitan Areas

5. Market Trends

5.1. Consumer Trends 2007-2009: LSM: 1-4; 5-6; 7-8; 9-10
5.2. Consumption Frequency: 2007 – 2009: High, Medium, Low

6. Brand Profile and Brand Penetration (2009): Deep Heat, Fastum, Nurofen, Repari-Gel, Vicks, Voltaren, Zam - Buk

6.1. Gender Profile: Brand and brand penetration of each brand by gender
6.2. Age Profile: Brand Profile and brand penetration of each brand by age
6.3. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
6.4. LSM Profile: Brand profile and brand penetration of each brand by LSM group
6.5. Population Group: Brand profile and brand penetration of each brand by population group
6.6. Home Language: Brand Profile ad brand penetration of each brand by home language
6.7. Province Profile: Brand Profile and brand penetration of each brand by province
6.8. Community Profile: Brand Profile and brand penetration of each brand by community
6.9. Consumption Frequency: LSM Profile and penetration :usage: High, Medium, Low
6.10. Consumption Frequency: Population Group Profile and penetration :usage: High, Medium, Low

7. Lifestyle (2009): Deep Heat, Fastum, Nurofen, Repari-Gel, Vicks, Voltaren, Zam - Buk

7.1. Cellphone Ownership: Cellphone ownership by brand
7.2. Payment Mechanism: Payment Mechanism brand
7.3. Make of Cellphone: Cellphone brands by segment brand
7.4. Cellular Network Provider: Cellular network provider by brand
7.5. PC and Laptop Ownership: Ownership of PC and Laptop by brand
7.6. Internet Access (Past 7 Days): Internet access in past seven days by brand
7.8. Financial Institutions: Financial institutions by brand
7.9. Sports Interests: Sports interested in by selected brand
7.10. Sports Participation: Sports participated in by selected brand
7.11. Favourite Music: Favourite music types by selected brand
7.12. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand

8. Media (2009): Deep Heat, Fastum, Nurofen, Repari-Gel, Vicks, Voltaren, Zam - Buk

8.1. Newspaper readership: Top three daily and weekly newspapers by brand
8.2. Magazine readership: Top three weekly and monthly magazines by brand
8.3. Free Magazine readership: Top three “free” magazine readership by brand
8.4. TV channels: Top three TV channels by brand
8.5. TV channels via DStv: Top three TV channels via DStv by brand
8.6. Radio Stations: Top three radio stations by brand



- Deep Heat
- Fastum
- Nurofen
- Reparil-Gel
- Vicks
- Voltaren
- Zam-Buk
- Metholatum
- Adcock Ingram
- Boots Healthcare
- Byk Madaus
- Novartis
- Rose & Co

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