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South Africa Brand Report: User Profile of Cell/Mobile Phone Brands
Analytix Business Intelligence, Sep 2011, Pages: 91
This comprehensive report examines the South African Cellphone/ Mobile Market: historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of the cellphone/ mobile market? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire cellphone/ mobile market (minimum category sample = 15,663 consumers), as well as a detailed segmentation by brand, namely: BlackBerry, HTC, LG, Motorola, Nokia, Samsung and Sony Ericsson
It examines in detail the demographics, lifestyle, media consumption and Internet usage of the cellphone/ mobile market by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
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