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Nigeria Country Report: Mobile/ Cell Phone Market
Analytix Business Intelligence, Nov 2010, Pages: 113
This comprehensive report examines the Nigerian Mobile Market: historical market sales (past 5 years), sales forecasts until 2014, global and local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 14,000 people – Nigeria Media Planning Services All Media and Products Survey.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of the mobile market? e.g. age, gender, affluence, geographics, Language.
It provides a comprehensive consumer profile of the mobile market sector and focuses on:
- Regular brand of Mobile/Cell Phone
- Number of Mobiles/ Cell Phones in Household
- Made a Call on a Mobile/ Cell Phone
- Sent an SMS on a Mobile/ Cell Phone
- Listen to Music on a Mobile/ Cell Phone
- Watch Television on a Mobile/ Cell phone
- Sent or Read an E-Mail on a Mobile/ Cell Phone
- Participated in a Sales Promotion via SMS
- Participated in an Event Promotion via SMS
- Participated in an Radio/ Television Talk Show via SMS
It examines in detail the geo-demographics of the mobile sector by usage and activity, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 113 page report with 150+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
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