|
|
 |
|
Viewing report
|
|
|
|
South Africa Country Report: Telecommunications Market
Analytix Business Intelligence, Sep 2011, Pages: 70
This comprehensive report examines the South African telecommunications market. It looks at historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) in the market?
- Frequency of usage?
It provides a comprehensive consumer profile of the telecommunications sector. The focus of the report is on the following:
- Cellphone
- Landline at home
- Landline at work
- Internet
It examines in detail the various telecommunications sub-sectors usage by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with local consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 70 page report with 80+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
South Africa Brand Report: User Profile of Cell/Mobile Phone Brands
Nigeria Country Report: Telecommunications Market
Nigeria Country Report: Mobile/ Cell Phone Market
The Mobile Consumer in South Africa 2011
Home Internet and Phone in the United States 2010
Ghana Country Report: Telecommunictions and Digital Media Market
Southeast Asia and Oceania Telecommunication Industry Report, 2010-2011
The Impact of Mobile Banking, Commerce and Technologies on South African Consumers
World Telecom Services Markets 20th Edition
The Mobile Internet in South Africa 2011
|
|
|
|
