This comprehensive report examines the Ghanaian Telecommunications and Digital Media Market: historical usage (past 5 years), forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling.
The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 2750 people – Ghana All Media and Products Survey.
Some of the key questions the report will help you to answer are:
-What are the historical market usage and forecasts for the next 5 years? -Who are the key players and brands in the market and how are they positioned? -What are the important consumer and market trends that should be included in your business strategy? -What is the market penetration and frequency that Ghanaians consume telecommunications and digital media? -What are the most popular television and radio channels/ stations that Ghanaians watch/listen to?
It provides a comprehensive analysis of the telecommunications and digital media sectors and focuses on:
-Ghanaian Fixed Landline -Ghanaian Mobiles/ Cell Phones -Ghanaian Internet -Ghanaian Television -Ghanaian Radio -Ghanaian Cinema
It examines in detail the various telecommunications and digital media sub-sectors, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
-The report focuses on consumer-based intelligence – the most valuable brand asset -Provides a comprehensive analysis of the “big picture” with local consumer/market trends -Historical usage (past 5 years) and forecasts until 2014 -Includes a detailed competitor analysis and brand positioning -72 page report with 80+ charts, graphs, tables -Salient points and key insights are highlighted and summarised in comment boxes on each page
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