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US Home Owners' Perception of Green and Innovative Materials in Buildings
Frost & Sullivan, Nov 2010, Pages: 118
Overall, awareness of green homes is relatively high – with nearly half of all survey respondents knowing what a “green home” (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners. Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners. Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.
Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners (who are familiar and currently have the same green home products/services).
Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.
The factors that have the greatest impact on switching to “greener” alternatives are price and performance. Conversely, marketing campaign and advertisement are the least influential factors.
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