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China's Online Video Sites - Competitive Landscape, Regulation, Monetization and the Changing Habits of China's Consumers - Second Edition
CMM-I, Dec 2010, Pages: 68
China's top online video site, Youku, raised US$203 million in its New York IPO on December 8, 2010. Tudou, Youku's strongest competitor, also announced its international IPO, which is expected to take place in the first quarter of 2011. In light of the current IPO fever in China's online video industry, CMM-I has published a Second Edition of its report on China's Online Video Sites - Competitive Landscape, Regulation, Monetization and the Changing Habits of China's Consumers.
It is our purpose with this report to review the broader opportunities and challenges faced by all companies in the online video sector in China. In so doing, we define the factors necessary for success, thus facilitating better analysis of each enterprise.
Facing greater opportunities and more daunting challenges than their overseas counterparts, are China's online video operators set to displace the state-controlled television establishment and become the vector for China's global soft power? Or will they be crushed under the wheels of the nation's rigid media policies?
This report takes a unique look at one of China's most dynamic media sectors, a must-read for investors, media executives, and industry analysts alike.
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