|
|
 |
|
Viewing report
|
|
|
|
The iPad: What it Means for Graphic Communication Professionals
WhatTheyThink, Feb 2011, Pages: 114
This 114-page analysis and “guided tour,” is an easy-to-read introduction to not just the Apple iPad, but to the concept of the tablet computer itself. One section titled “8 Ways that the iPad Will Affect Print” looks at how the iPad and future tablet computers have the potential to displace print and paper in a wide variety of applications.
Welcome to the special report on the Apple iPad, and what it means for the graphic communications industry. It bears mentioning at the outset that this report was largely written on an iPad using Apple's Pages app. Although the final report PDF was created in Adobe InDesign (which does not yet exist for the iPad), as much of this report as possible was in fact created on a mobile device.
This primer report provides a “guided tour” of the iPad and its interface and features; some early data on its market penetration in a variety of industries, including the printing industry; a lengthy discussion of apps, both from a user and a developer point of view; current and emerging competitors to the iPad; and recommendations and implications for printers, publishers, graphic designers, and other communications providers. One section titled, “8 Ways that the iPad Will Affect Print” looks at how the iPad and future tablet computers have the potential to displace print and paper in a wide variety of applications.
One important point to make is that the iPad isn't about the iPad. That is, it's not about the specific device, but rather the general approach to content and the user's changing access to and interaction with content that are important. These issues will become even more important once competing devices appear on the market.
There is also a very real tendency to build up a wall of skepticism and cynicism about new things such as the iPad or any other new technology. And we sympathize; a contrarian mindset has been a hallmark of our analysis since Day One. But there is a difference between being contrarian and just being ornery. Automatically dismissing anything new is just as unproductive and pointless as accepting everything carte blanche. After all, there were many and still are who thought of the Internet itself as “just a silly fad.” How did that work out?
When we think of the iPad as “the greatest thing since sliced bread,” while we have always thought that sliced bread was overrated, what we really mean is that the advent of this class of devices has the potential to further change people's relationship with content and how they receive it. As we'll explore throughout this report, the iPad can actually function as a complete information and entertainment center all by itself, that can be used to read books, access the Internet, read news and information, stream TV shows and movies (thanks to a Netflix app that lets subscribers watch movies right on their iPads), watch videos, play music, play games heck, even get work done, thanks to the Apple iWork apps. That's not bad for a first-generation device. Imagine what successive generations will be capable of.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
E-Books - From Cellar to Bestseller
Quarterly Business Conditions Report - Q3 2010
E-Book - Markets & Forecasts 2008-2015 - 3rd Edition
Social TV: How Facebook, Twitter and Connected Television Transform Global TV Advertising, Pay-TV, EPGs and Broadcasting (Second Edition)
Library Use of eBooks, 2011 Edition
Mobile Internet Devices: Uptake and Trends
Apps and the Mobile Internet - The Battle of the Platforms: both Native and Web Apps - 4th Edition
The Rise of the Internet Tablet: The Keys to Success
E-Books and E-Publishing Primer
Internet-Enabled Video Service Models for Pay TV Service Providers
|
|
|
|
