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Strategic Analysis of GCC Health Foods and Beverages Market
Frost & Sullivan, Oct 2010, Pages: 165
The health foods concept is gaining high popularity globally particularly in regions of North America, Asia Pacific region, Europe, etc. But the health foods concept in the gulf countries like UAE and KSA is not well developed. The existence of such foods, have come into light only a few years back. The segments of health foods and beverages considered for our research study in this particular region are, Flavored milk, Fruit beverages, Sports and energy drinks, malted health beverages, breakfast cereals and health bakery products.
Research Overview
This Frost & Sullivan research service titled Strategic Analysis of GCC Health Foods and Beverages Market provides market dynamics, trends, and viable growth strategies in the Gulf Cooperation Council (GCC). In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: flavored milk, fruit beverages, sports and energy drinks, malted health beverages, as well as breakfast cereals and health bakery products.
This analysis is available through our Food & Beverage Ingredients Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
Rising Consumer Awareness and Changing Lifestyles Prompt Consumers to Switch Health Foods and Beverages in the GCC
The emerging markets for health beverages and foods in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are all set to flourish with the higher demand for innovative food and beverage ingredients. Enhanced consumer awareness about the benefits of healthy dietary habits, changing lifestyles, and a rising per capita income due to a surge in oil prices have encouraged consumers to switch to healthy food alternatives. “The market has got a boost from the growing preference for foods with health and wellness advantages to offset the sedentary lifestyle due to urbanization,” says the analyst of this research. “Functional ingredients, in particular, are going a long way in hiking the sales of health foods and beverages and this trend is expected to continue, as consumers become more aware of the greater functional benefits of ingredients.”
To fulfill its abundant potential, the market has to achieve greater self-regulation and improve product standardization. Market participants are striving to differentiate their products, innovate, and expand their distribution to stand out in the crowd and gain consumer acceptance. Furthermore, health foods and beverages typically have a low base of consumers in this region, as people are lax about their eating habits and are not keen on novel foods. However, all this is changing, as consumers are becoming curious about these new products. “Reacting to the greater consumer interest, it is important to strategically position products to create brand loyalty and product niches that will reduce confusion about products,” notes the analyst. “Better positioning to differentiate health foods from the conventional variants of the product will not only ensure greater product clarity, but also attract traditional consumers who are skeptical about consuming such products.”
As this market is still nascent, participants will be looking to penetrate new markets and focus on product development. In even younger markets such as malted health beverages and sports and energy drinks, market expansion is the best way forward.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Flavored milk
- Fruit beverages
- Sports and energy drinks
- Malted health beverages
- Breakfast cereals and health bakery products
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